Source: The Canadian Association e-zine www.axi.ca/tca
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GUEST ARTICLE Dues Restructuring
GUEST ARTICLE Deliver the Right Message the Right Way
GUEST ARTICLE Helping the Decision-Impaired Board
What Makes a Good Affinity Program?
The following criteria can be used to gauge whether an affinity program is worth considering:
It should be mission-related.
The same or a similar program should not be readily available elsewhere.
There must be a true price advantage and value for the member.
The supplier must be reputable.
Is there revenue potential for the association?
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