IN THIS ISSUE:
FEATURE
Governing With Competitors! 
AXI President Wayne Amundson looks at some of the unique issues of governing when the colleagues around the board table are competitors... [FULL STORY>
VIEWPOINT
Meetings: About Members' Needs or Their Money?
Is revenue generation the focus of your meetings, or are they  vehicles for meeting member needs?... [FULL STORY>
ASSOCIATE ARTICLE
Policy-based Governance: If It's So Great, Why Isn't Everyone Using It?
AXI Associate Carol Humphries looks at the common excuses associations and non-profits use to explain why they have not adopted policy-based governance... [FULL STORY>
GUEST ARTICLE
Delight Members and Build a Smarter Staff
Guru Paul Ward suggests that members who want information and answers are not the pain they seem, but instead provide the opportunity to build better member relationships ...[FULL STORY>
GUEST ARTICLE
Hidden Opportunities at Trade and Consumer Shows
Trade show expert Barry Siskind identifies a host of ways that exhibitors can leverage their trade show investment to generate added value...[FULL STORY>
GUEST ARTICLE
Effective Marketing Begins With Your AMS
Advisor Wes Trochlil explains how an organization's membership system can provide valuable information to improve its marketing performance... [FULL STORY>
Tools, Tips and Resources
Check out the <SIXTEEN ITEMS> available this month or the <ARCHIVE> of dozens of items from past issues.
AXI News
Find out the latest <NEWS> from AXI. 		MARCH 2003
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