AXI News
IN THIS ISSUE:

FEATURE
Competitive Analysis for Associations

Ottawa-based AXI associate Jane Logan suggests associations borrow a page from private industry and look at competitive issues as part of strategic planning... [FULL STORY>

GUEST ARTICLE
Budgeting for Membership Retention and Recruitment
Association speaker and consultant Robert Harris shares some ideas designed to change your perspective when developing your next membership retention and recruitment budget... [FULL STORY>

GUEST ARTICLE
Dealing With Apathy
Northwestern University provides some good ideas on dealing with apathy...[FULL STORY>

GUEST ARTICLE
Do Your Survey Questions Spoil Your Survey Results

Association research solution-provider John Burnham provides uggests that many associations are investing heavily in technology but missing out on the opportunity to provide added value to members...[FULL STORY>

REGULAR COLUMNS
Change Management with Peter de Jager... [FULL STORY>
Customer Relationships with Paul Ward... [FULL STORY>
Tools, Tips and Resources
Check out the <SIX ITEMS> available this month or the <ARCHIVE> of dozens of items from past issues.
AXI News
Find out the latest <NEWS> from AXI. 		JULY 2004

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