IN THIS ISSUE
FRONT PAGE
FEATURE
Good
Governance
VIEWPOINT
Pots
and Kettles
GUEST ARTICLE
Beyond
the Myths: Building a Context for Association
Innovation
GUEST ARTICLE
Good
Governance in Meeting the Duties of Directors of
Charities and Not-for-Profits
GUEST ARTICLE
The
Service-Expectation Gap: The Gap Between What You
Deliver and What Your Members Expect, and What You
Can Do About It
GUEST ARTICLE
Study
Circles: An Adventure in Community Development
GUEST ARTICLE
Business
Intelligence: The Value of BI for Association Executives
TOOLS, TIPS AND RESOURCES
PAST ISSUES
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FACILITATION
ROLE
Force Field
Analysis
What It Is
Force Filed Analysis was developed by
Kurt Lewin. It is a useful tool to highlight
forces that are helping or hindering change or a desired
outcome.
Lewin saw organizations and situations
as systems where some forces were trying to change the
status quo, and some forces were trying to maintain it.
It can be used by individuals, teams, or
organizations to identify those forces, and focus
attention on ways of reducing the restraining or
hindering forces and encouraging the positive or driving
forces.
Change is more effective when retraining
forces are less than the driving forces.
When To Use It
By focusing on what works for and
against the current situation (or the desired state),
users of this tool can study existing problems, or
anticipate and plan more effectively for implementing
change. It is especially useful in addressing subjective
issues in change and problem situations. The tool
enhances consensus building by enabling issues to get on
the table, and objections and issues to be discussed and
addressed.
How to Use It
Follow these steps when conducting a
Force Field Analysis:
-
State current situation, problem, or
desired state.
-
List all the forces driving change
and restraining change (from the current state, or
to the desired state)
-
Explore each force -- are they
valid, what is behind them, and can they be changed?
-
Determine the strength of each force
using an evaluative scale (e.g. High-Medium-Low or
1-10 with 1 being extremely weak)
-
A graphical presentation of the
forces and their relative strength is useful in
visualizing the dynamics of the situation and what
change is viable.
-
Develop action plans to reduce
restraining forces and increasing driving forces.
Cautionary
Notes
-
Neglecting to include a significant
force can negatively impact the proposed course of
action.
-
Taking action to increase driving
forces can create new or strengthen existing
restraining forces.
-
Attention and efforts to reduce
restraining forces may result in reduced output or
performance in the short-term.
Association
CEOs, managers and volunteer leaders frequently
facilitate sessions or meetings involving staff,
volunteers, members and third parties.
The intent of the Facilitation Role
is to expose readers to various facilitation tools,
how they work, and when they should be used.
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JULY 2003
OUR MISSION
To build better
associations and non-profits by
delivering unique
and unparalleled expertise, programs
and services
to their staff and
volunteers.
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