TEMPLATES
PLUS
Getting Members to
Check Out Your Site
Rather than the usual run-of-the-mill
contests and discounts offered to get members to check
out the new/revamped/existing website, check out this
innovative approach by one association:
We hold an annual "Web Rally" where
members are led through our top 8 or so pages (a graphic
on each page links to the next page in the Rally).
Each page's graphic plays off a car race
theme, with a little guy waving a checkered flag and so
on ("you're almost there, keep going!!").
At the end, member submit their name and
email address to be entered into the drawing for prizes.
The association supplies a grand prize
(e.g. $500 to spend at the online store), and affinity
partners supply other prizes ranging in value - plus
they get their logos on the last page and a thank you in
the association's magazine.
The results for the association -- members
get a good sense of the value available throughout the
site, plus the association collects additional member
e-mail addresses.
Source: ASAE discussion
list, posting by Lisa G. Noon, ABC, CAE, Director of
Communications & Marketing with the Virginia Association
of REALTORS(r)
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