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Editor:
Wayne Amundson

IN THIS ISSUE:
FEATURE
The Wise Use of Resources
Associations and non-profits are operating with and making decisions using inadequate financial information. Find out about a revolutionary way that these organizations can accurately cost out programs, member recruitment, governance, the cost of servicing members, and more... [FULL STORY>
VIEWPOINT
The Case for Forced Change
AXI president Wayne Amundson asks why we are so reluctant to drop or revamp programs of questionable value... [FULL STORY>
GUEST ARTICLE
Ten Tips to Improve Member Service
Mark Levin, association executive, consultant and author, provides some practical tips on improving association member service ...[FULL STORY>
GUEST ARTICLE
Closing the Sale
Membership sales executive John Thrasher shares some expert advice on how to get that signature on the membership application... [FULL STORY>
Tools, Tips and Resources
Check out the <TEN ITEMS> available this month or <ARCHIVE> of dozens of items from past issues.
AXI News
Find out the latest <NEWS> from AXI. 		NOVEMBER 2002

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