IN THIS ISSUE
FRONT PAGE
FEATURE
The Wise Use of Resources
VIEWPOINT
The Case for Forced Change
GUEST ARTICLE
Ten Tips to Improve Member Service
GUEST ARTICLE
Closing the Sale
TOOLS, TIPS AND RESOURCES
PAST ISSUES
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BETTER
PRACTICES
Strategic
Restructuring
With associations, non-profits and other mission-based organizations, it is vitally important to focus first on doing the right thing, and then doing it right.
When exploring strategic restructuring opportunities, such as alliances and mergers, the tendency is to focus on the business case....the dollars and cents. However, the business case is the "doing it right" part. The "doing the right thing" is about mission, culture, and values.
To look at it another way, the mission case is what is developed before negotiations start, and the business case is developed during negotiations. Why get into negotiations if it is not the right thing to do? It is easy for organizations to get caught up in the business case as the reason to undertake the merger or other strategic restructuring initiative, only to have it fall apart prior to approval or, worse yet, a year or two after the implementation.
The mission case focuses on whether the organization will be better able to accomplish its mission. There will be great similarities in approach, but the specifics depend on the mission of the organization.
In addition, part of doing the right thing is determining the readiness and willingness of the organization to embark on strategic restructuring. In this regard, some of the areas to address are:
Internal Assessment
Compatibility Assessment
Potential Difficulties and Roadblocks
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Loss of Autonomy
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Self-Interest
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Culture Clash
The Affiliation Relationship
Once the organization is sufficiently convinced that the strategic restructuring is the right thing to do, then negotiations can proceed, and the focus can shift to doing it right!
The practices
described in this area are described as Better
Practices for a very good reason. We have a great
deal of difficulty with the term best practices
used in any other context than to refer to the results
of benchmarking exercises involving real and relevant
organizations with tangible results. We offer
Better Practices related to areas where we feel that
change is needed in associations. Better Practices
are intended to provoke thought, and to encourage
organizations to think about what they are doing and how
they are doing it.
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NOVEMBER 2002
OUR MISSION
To build better
associations and non-profits by
delivering unique
and unparalleled expertise, programs
and services
to their staff and
volunteers.
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