IN THIS ISSUE:
FEATURE
The CEO Role in Associations
AXI President Wayne Amundson examines the CEO role in associations, typical CEO duties, and whether the role should reside with the chief staff officer or the chief elected officer  ... [FULL STORY>
VIEWPOINT
Readers' Views
In this issue, editor Wayne Amundson turns the power of the keyboard over to the readers who have expressed opinions and viewpoints on previous issues and topics covered in this e-zine... [FULL STORY>
ASSOCIATE ARTICLE
Moving to Good Governance
Digging Into Organizational Change

AXI Associate Carol Humphries continues her governance series by addressing the challenge of moving your Board from its current state to one of good governance... [FULL STORY>

ASSOCIATE ARTICLE
Interim Management and Leadership
Making the Best of a Difficult Time

AXI Associate David Duncan explores the growing trend towards interim management, and why associations might want to consider it the next time they have a vacancy in senior staff leadership... [FULL STORY>

GUEST ARTICLE
Balanced Scorecards for Members
An Association Success Story

OHHCPA executive director Sue Vanderbent describes their implementation of balanced scorecards, and the resulting benefits (both expected and unexpected)  ...[FULL STORY>

GUEST ARTICLE
Boosting Revenues From Existing Products and Services
Non-dues revenue expert Nancy Frede provides some practical advice on how you can grow non-dues revenues from your existing programs while improving member service...[FULL STORY>
GUEST ARTICLE
What's Happened to Travel?
Advisor Duncan Grant provides a good look at what is happening in the travel market in Canada, and how associations can adapt to the new reality... [FULL STORY>
GUEST ARTICLE
A Brand New "War of the Words" Has Just Started
Naseem Javed, an author, speaker, and founder of ABC Namebank, explains how recent events are impacting organization names and brands, and what this means for associations ... [FULL STORY>
Tools, Tips and Resources
Check out the <FOURTEEN ITEMS> available this month or the <ARCHIVE> of dozens of items from past issues.
AXI News
Find out the latest <NEWS> from AXI. 		MAY 2003
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