REALITY CHECK
Do Members Receive
Your E-mail?
For the January 2004 issue of this e-zine,
we included an item that focused on the value of
offering association members a money back guarantee.
As usual, we included a reference to a subscription
being free (in that particular issue we used the words
"No Charge Subscription).
The reality check for AXI was a
subsequent Spam test we performed via a web service.
A score of 5 or more indicates that the e-mail will be
treated as spam. The e-mailed front page of the e-zine
in question scored 7.0.
What was most surprising was that the
above 2 items accounted for 5.3 of that score, with the
money-back guarantee story accounting for 4.3 of that
total. In effect, using those words guaranteed the
e-mail to be considered spam!
To find out more on how spam filters
handle e-mail messages, check out this
article.
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