IN THIS ISSUE:

FEATURE
Enhancing The Board's Monitoring Role

...Without Micro-Managing!
AXI president Wayne Amundson describes some practical CEO monitoring tools that enable the Board to fulfill its oversight role without micro-managing the CEO... [FULL STORY>


VIEWPOINT
The Association Sandwich
A simple example of a sandwich is used to demonstrate how easily members can get turned off by lack of flexibility in association programs and services... [FULL STORY>


ASSOCIATE ARTICLE
Mission, Vision, Values
AXI Associate Jane Logan provides some practical advice for a successful start to framing your organization’s mission, vision and values ... [FULL STORY>


GUEST ARTICLE
The Not-So-Mysterious Benefits of Mystery Shopping Your Association
Association marketing specialists Belinda and Tanya Busoli explain how and why associations could use mystery shopping to look at their organizations from the member/customer’s perspective ... [FULL STORY>


GUEST ARTICLE
Members By The Dozen
Association membership consultant Denise Tarka conveys some practical tips of how associations can maximize their recruitment efforts and resources ...[FULL STORY>

GUEST ARTICLE
Working with Knowledge

Guiding Principles for Association Leaders

Association strategist Jeff De Cagna offers association leaders some clarity about working with knowledge so that they can effectively leverage its power and transform their organizations...[FULL STORY>


GUEST ARTICLE
Ethical Guidelines for Board Members of Not-for-Profit Organizations

Allan Lowe, president of an Alberta industry association, details how associations can create a ethical Board, and better serve members as a result ...[FULL STORY>


GUEST ARTICLE
Setting Up Your Reserves

Advisor Peter Louis Jennings describes how associations can determine whether they have enough reserves...[FULL STORY>


REGULAR COLUMNS
Change Management with Peter de Jager... [FULL STORY>
Customer Relationships with Paul Ward... [FULL STORY>
Tools, Tips and Resources
Check out the <ELEVEN ITEMS> available this month or the <ARCHIVE> of dozens of items from past issues.
AXI News
Find out the latest <NEWS> from AXI.
MARCH 2004

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