BETTER
PRACTICES
Setting the
Price of Ads, Sponsorships, etc.
Are you thinking about
launching some on-line ads, sponsorship of an
association event, etc. and not sure how you
should price them?
Consider auctioning them off
to your members using a process where bidders
can see the current high bid and they can bid
multiple times. If there is demand, then
this process will drive the price to what the
market will bear.
Think about your launch of web
site advertising.... would you rather have 30
pages with ads at an average price of x
dollars, or would you prefer to launch with
one page with an ad at 4x dollars.
Competition presents better (a
reasonable number of ads is better than 1 or 2
lonely ads), and will lead to higher
prices...assuming that the advertiser,
sponsor, etc. receives value.
You'll get the most revenue,
your vendors will know the price is fair, your
members get exposure to the best value offers.
Let's start the bidding...!
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