FOR IMMEDIATE RELEASE


Association Life™ Cartoon Latest First for Association Xpertise Inc.

May 1, 2002 -- Wayne Amundson, president of Association Xpertise Inc. (AXI), today announced another new offering aimed at the association and non-profit sector. "The Association Life™ cartoon further distinguishes AXI from other organizations serving the association and non-profit sector," states Amundson.  "We see a need, and our extensive capabilities and singular focus on this sector allows us to act when other organizations, both for-profit and not-for-profit, may not be able to do so."

According to Amundson, the rationale for creating this new cartoon is simple.  “While it seems like a fairly trivial matter, one has few choices when you look for cartoons to lighten up presentations on association and non-profit governance and management topics.  And, there are no choices when looking for Canadian-specific content,” he stated.

The purpose of this creative new offering from AXI is to highlight particular issues and perspectives with respect to Canadian association and non-profit organizations, and to present them in a humorous manner. Amundson adds, “Sometimes the best way to get a point across is to do it with humour.”

Check out the inaugural offering of Association Life.

Association Xpertise Inc. (AXI) is a Calgary-based company serving the Canadian association and non-profit community. AXI delivers a wide range of products and services to meet the needs of associations and non-profits across Canada.


For More Information Contact:

Wayne Amundson, President

Tel: (403) 374-1822
Internet: www.axi.ca