FOR IMMEDIATE RELEASE

Association Expert Launches New Company

Association Xpertise Inc. Meets Unique Needs

April 2, 2001 -- Today, Canadian association expert Wayne Amundson officially launched Association Xpertise Inc. (AXI), a Calgary-based company serving the Canadian association community. Association Xpertise Inc. provides a wide range of products and services to meet the needs of associations and non-profits across Canada.

"The association sector has many needs, but very few places to turn for assistance on such a broad range of association-specific issues." says Amundson, president of AXI.  

While executive vice-president of the Canadian Society of Association Executives (CSAE), Wayne Amundson gained a national reputation as:

• an expert in association management,
• an early adopter and effective user of technology in associations,
• an innovator in the development and delivery of association products and services, and
• a valued advisor highly knowledgeable about the opportunities and challenges faced by associations.

Prior to his ten-year stint with CSAE, the national “association of associations”, Amundson worked for two provincial associations in Saskatchewan and Ontario. He is a Certified Association Executive (CAE) and a Certified Management Accountant (CMA).

AXI’s mission is To build better associations and non-profits by delivering unique and unparalleled programs and services to association staff and volunteers. AXI's focus with each client is to enhance member value and association performance by generating tangible results and quantifiable benefits for the association. In addition, AXI seeks to meet the broader needs of the association sector through the development and delivery of innovative and high-quality products and services.

For More Information Contact:

Wayne Amundson, President

Tel: (403) 374-1822
Internet: www.axi.ca